Search Engine Optimization

Search engine optimization is the process of improving your natural ranking in Google and other search engines for specific keyword search terms. An effective Internet strategy considers who the competition is, what your target audience will search for and which keyword search terms will cause them to respond to your call-to-action.

Why should I invest money into SEO?

Natural search is the most under spent channel in web marketing.  There are 3 billion searches everyday.  92% of all search engine clicks come from natural results, while 8% comes from paid search results.   Despite these statistics, only 11% of web marketing is spent on natural SEO while a whopping 82% is spent on paid advertisement.

Source: Forrester, Comscore

Link Research Tool Associate

I am a certified Link Research Tool associate. I have helped dozens of business owners rank high on the 1st page of Google and have increased their web traffic monthly by 30%. I have also helped websites owners who have been penalized by Google for unnatural ranking methods. Let me help you reach your customers!

Websites I have optimized

***Updated Nov 27th 2014: Please keep in mind that rankings can fluctuate from time to time.

tommyle.ca

  1. Search “Montreal Freelance Web Designer” and you will see that tommyle.ca is ranked no. 1 on the 1st page of Google.ca
  2. Search “Montreal Freelance SEO” and you will see that tommyle.ca is ranked no. 2, 3 on the 1st page of Google.ca
  3. Search “Montreal Freelance Web Developer” and you will see that tommyle.ca is ranked no. 2 on the 1st page of Google.ca
  4. Search “Montreal Independent Web Designer” and you will see that tommyle.ca is ranked no. 1 on the 1st page of Google.ca

A total of 275 keywords on the 1st page of Google

 

Montreal Southwest Community Ministries

  1. Search “Montreal Restorative Justice” and you will see that mscm-qc.org is ranked no. 1 on the 1st page of Google.ca
  2. Search “Montreal CoSA” and you will see that mscm-qc.org is ranked no. 1, 2 on the 1st page of Google.ca
  3. Search “Montreal CoSA Volunteer” and you will see that mscm-qc.org is ranked no. 2 on the 1st page of Google.ca
  4. Search “Montreal Prison Chaplain” and you will see that mscm-qc.org is ranked no. 2, 3, 4 on the 1st page of Google.ca

Dunbar Cycles

  1. Search “Vancouver Bike Shop” and you will see that Dunbar Cycles is ranked no. 3 on the 1st page of Google.ca
  2. Search “Vancouver Bike Store” and you will see that Dunbar Cycles is ranked no. 4 on the 1st page of Google.ca
  3. Search “Vancouver Online Bike Store” and you will see that Dunbar Cycles is ranked no. 1 on the 1st page of Google.ca

Accord Dental

  1. Search “Kitsilano Dentist” and you will see that accorddental.ca is ranked no. 5 on the 1st page of Google.ca
  2. Search “Kitsilano Dental Clinic” and you will see that accorddental.ca is ranked no. 4 on the 1st page of Google.ca
  3. Search “West 4th Dental Clinic” and you will see that accorddental.ca is ranked no. 4 on the 1st page of Google.ca

A Basic Cremation

  1. Search “Vancouver Cremation” and you will see that A Basic Cremation is ranked no. 3 on the 1st page of Google.ca.
  2. Search “Coquitlam Cremation” and you will see that A Basic Cremation is ranked no. 3 on the 1st page of Google.ca.
  3. Search “Vancouver Low Cost Funeral Service” and you will see that A Basic Cremation is ranked no. 1 on the 1st page of Google.ca.
  4. Search “Vancouver Low Cost Cremation” and you will see that A Basic Cremation is ranked no. 1 on the 1st page of Google.ca.

Pho Newton in Surrey

  1. Search “Surrey Pho Restaurant” and you’ll see that Pho Newton is ranked No. 6 on the 1st page of Google.ca.
  2. Search “Best Pho Restaurant in Surrey” and you will see that Pho Newton is ranked no. 1 on the 1st page of Google.ca.
  3. Search “Vietnamese Restaurant in Surrey” and you will see that Pho Newton is ranked no. 5 on the 1st page of Google.ca.

Sakura Nails and Spa

  1. Search “Nails and Spa Richmond” and you will see that Sakura Nails & Spa is ranked no. 2 on the 1st page of Google.ca through Yelp.
  2. Search “Nail Spa in Richmond” and you will see that Sakura Nails & Spa is ranked no. 9 on the the 1st page of Google.ca through Yelp.

Minato Sushi Restaurant in Halifax

  1. Search “Halifax Sushi” and you’ll see that Minato Sushi is ranked no. 7 on the 1st page of Google.ca places.
  2. Search “Sushi in Halifax” and you’ll see that Minato Sushi is ranked no. 7 on the 1st page of Google.ca places.
  3. Search “Halifax Japanese Restaurant” and you’ll see that Minato Sushi is ranked no. 7 on the 1st page of Google.ca places.
  4. Search “Halifax Korean Restaurant” and you’ll see that Minato Sushi is ranked no. 1 on the 1st page of Google.ca places.

Lower Mainland Volleyball Officials Association

  1. Search “Vancouver Volleyball Referee” and you’ll see that www.vanvball.com is ranked no. 1 on the 1st page of Google.ca.
  2. Search “Lower Mainland Volleyball Referee” and you’ll see that www.vanvball.com is ranked no. 1, 2, and 3 on the 1st page of Google.ca.
  3. Search “BC Volleyball Officials” and you will see that www.vanvball.com is ranked no. 5 on the 1st page of Google.ca.

How I deploy my SEO tactics?

Clean codes, backlinks, custom meta data, keyword-dense content and constant web updates are some of the SEO strategies I employ to get you found on Google & Bing. Even if you are the industry leader and you have a strong brand, you can still benefit from SEO because you could be losing potential customers to properly optimized start-ups.

What is included when I SEO your site.

  1. Writing content based on Keyword Research:   I will go over all your content and strategically place keywords without disrupting your content.
  2. Website Structure:  Create a website that is user-friendly, mobile friendly, and SEO friendly.
  3. URL Structure: Map and categorize all the pages so that it is easy to navigate.
  4. Creating Title & Meta Tags: I use a plug-in that automatically generates Titles & Meta Tags for each individual page.  Then we can manually insert extra keywords if necessary.
  5. Content Optimization:  Have extra keywords in place through the use of populated tags, titles, post, etc.
  6. Code Optimization:  Use industry standard codes, while keeping it clean and short for faster loading time.
  7. Image Optimization and ALT tags:  All images will be optimized for faster loading time and titled accordingly. The use of ALT & Description based on keywords will be implemented for all images. 
  8. Developing a WAP Compatible Website (standard for displaying websites on tablets and smartphones)
  9. HTML & Google Sitemaps:  Creating a sitemap and submitting it to all major search engines to guarantee no pages are overlooked.
How I promote your website to maximize your website search results.

  1. Directory: submitting your company through reputable websites: canpages.ca, yellowpages.ca, yelp.com
  2. Blogging: based on keyword research, I will follow & comment on blogs related to your field
  3. Social bookmarking: making sure your website is listing in the correct category on social sites such as Digg, StumbleUpon, reddit, delicious
  4. Article & Press Release submissions: If your company releases articles, I will make sure the world knows about it through sites like: Squidoo, Ezine
  5. Google Maps & Google Business: I will take the necessary steps to ensure Google recognize your company as a place of business and mark it correctly on the map.
Since the release of Hummingbird, Google’s Algorithm weights heavily on your social activities.

  1. Social Media Accounts: create & manage your company’s social media pages on: facebook, twitter, instagram, linkedingoogle+
  2. Constant Updates: Post stories, add pictures and comment daily or ever other day to engage followers.
  3. Gather 50-100 followers, likes, mentions weekly.
  4. Apps: Set up applications to spark interest within your social circles such as: fan gate